Examining Your own Catalogs For that Market place
Are your catalogs ready for the modern competitive market out there? If you are not sure yet if your catalog printing or magazine printing can take it, then let us do a proper assessment of their situation. In this article, we will go into the step by step process of assessing your custom color catalog printing for the market. Just go through each task on the list and you should gain key data and insights on good and effective your color catalogs really are. So let us start with a simple assessment of the cover.
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1. Gauging cover competitiveness - The first stop in any assessment of color catalogs and custom magazines is the cover. A marketing cover for these prints of course must be very competitive. Not only must they be "good looking", but they must also be distinct enough to stand out against the rest of the color catalogs and magazines out there.
2.
So the thing you are looking for when it comes to color catalogs is Originality and Eye catching power. The design of your color catalog should really be something totally different from the rest, with its own innovative layout and cover concept. Also it must pop-out among the rest and be highly visible in terms of its color scheme or concept message. If these factors are not present in your color catalogs, then you will have to work on it more for it to succeed.
2. Assessing the message impact - The next step in assessing color catalogs relates to its message content. You must assess if the message of your catalog (its whole overall content) has impact on people. The content itself must engage people on a personal level, discuss the main issues they are concerned with and offer a solution or some sort of guidance.
If your custom catalogs and color magazines can connect to people in this deep a level, then they should have an incredible impact on people. Otherwise, if the connection is only on a shallow level with only the typical marketing drivel being used, then your prints will hardly be successful with their goals.
3. Checking image and graphic qualities - Of course, the images and graphics in your catalogs require some assessment to. You must check their overall image quality by looking closely at image and looking for flaws or commendations in their rendering.
Typically, there must be no noise elements or pixels on each image. All of the images must have vivid color quality and no distortions in size or image ratio must be present. Everything must be clear, clean and crisp and of course, every image should be easy to understand or figure out. If your color catalog images does not have any of these things, then they are not fit for mass production.
4. Determining "call to action" performance - An important part of the assessment of a color catalog is the "call to action" performance. The catalog or color magazine should be able to effectively convince people to respond to its main marketing message. It must be able to excite people to check out your store, sign up for something or maybe even directly buy a product or service already. To assess this kind of performance, you must get feedback from actual sample audiences or of course get opinions from some colleagues and experts. The more you can improve the call to action performance, the better.
5. Judging the material quality - Finally, part of the final assessment of color catalogs and magazines is its material quality. The paper for color catalogs must typically be thicker than typical booklets and for custom magazines it is best to use those materials with glossy coatings. The higher grade the material the better for your prints. Otherwise, if you plan on using cheap, rough and thin paper, you might want to reconsider printing catalogs in the first place.
Great! Now you know how to assess catalogs and color magazines for your market. Use this as your assessment steps for all your catalog and magazine prints in the future. Good Luck!
Visit katalogi for more information
Click here to know more about katalog stron
1. Gauging cover competitiveness - The first stop in any assessment of color catalogs and custom magazines is the cover. A marketing cover for these prints of course must be very competitive. Not only must they be "good looking", but they must also be distinct enough to stand out against the rest of the color catalogs and magazines out there.
2.
So the thing you are looking for when it comes to color catalogs is Originality and Eye catching power. The design of your color catalog should really be something totally different from the rest, with its own innovative layout and cover concept. Also it must pop-out among the rest and be highly visible in terms of its color scheme or concept message. If these factors are not present in your color catalogs, then you will have to work on it more for it to succeed.
2. Assessing the message impact - The next step in assessing color catalogs relates to its message content. You must assess if the message of your catalog (its whole overall content) has impact on people. The content itself must engage people on a personal level, discuss the main issues they are concerned with and offer a solution or some sort of guidance.
If your custom catalogs and color magazines can connect to people in this deep a level, then they should have an incredible impact on people. Otherwise, if the connection is only on a shallow level with only the typical marketing drivel being used, then your prints will hardly be successful with their goals.
3. Checking image and graphic qualities - Of course, the images and graphics in your catalogs require some assessment to. You must check their overall image quality by looking closely at image and looking for flaws or commendations in their rendering.
Typically, there must be no noise elements or pixels on each image. All of the images must have vivid color quality and no distortions in size or image ratio must be present. Everything must be clear, clean and crisp and of course, every image should be easy to understand or figure out. If your color catalog images does not have any of these things, then they are not fit for mass production.
4. Determining "call to action" performance - An important part of the assessment of a color catalog is the "call to action" performance. The catalog or color magazine should be able to effectively convince people to respond to its main marketing message. It must be able to excite people to check out your store, sign up for something or maybe even directly buy a product or service already. To assess this kind of performance, you must get feedback from actual sample audiences or of course get opinions from some colleagues and experts. The more you can improve the call to action performance, the better.
5. Judging the material quality - Finally, part of the final assessment of color catalogs and magazines is its material quality. The paper for color catalogs must typically be thicker than typical booklets and for custom magazines it is best to use those materials with glossy coatings. The higher grade the material the better for your prints. Otherwise, if you plan on using cheap, rough and thin paper, you might want to reconsider printing catalogs in the first place.
Great! Now you know how to assess catalogs and color magazines for your market. Use this as your assessment steps for all your catalog and magazine prints in the future. Good Luck!
Visit katalogi for more information